In order to achieve a better understanding and production of Media Creation, it is essential to gain insight into the question, “How might we design media that people want to engage with continuously?” 


An excellent reference, or lens to view this is Service Design. Established in the 21st century, service design is a relatively new design discipline. As this developing process aims to understand and realize a better society, many professionals are working hard to document and share knowledge gained through research, practice, and teaching of service design. Therefore there is a growing abundance of books and research papers available to study, which in turn fuel the growth of service designs relevance and reach.


First, students will deepen their understanding of service design by participating in a short practical group project set my the Lectures. Next, two external lecturers will join us and share their insights and experiences as both researchers and practitioners. They will introduce a number of related topics such as: service design tools, methods, theories, examples, and discuss the gap between theory and reality. Finally, through a critical and in-depth reading of selected research papers written by experts in various areas of service design, students will embody crucial information with the use of practical learning methods. In this way, students can apply knowledge gained to advancing their personal research in any field.


1st (Dec. 2) Introduction

2nd (Dec. 3) Service Design Practice #1 (Observation)

3rd (Dec. 7) Service Design Practice #2 (Customer Journey Mapping)

4th (Dec. 9) Service Design Practice #3 (Defining Design Challenges)

5th (Dec. 10) Service Design Practice #4 (Ideas Sketching)

6th  (Dec. 14) Service Design Practice #5 (Mapping and Sorting)

7th and 8th (Dec. 16) Service Design in Academic (by Daijiro Mizuno)

9th, 10th and 11th (Jan. 13) Service Design in Practice (by Dominique Chen)

12th (Jan. 18) Reading and Discussion #1

13th (Jan. 20) Reading and Discussion #2

14th (Jan. 21) Reading and Discussion #3

15th (Jan. 25) Reading and Discussion #4

Note: English will be the basic language of communication.


For the 2nd to 6th sessions, "Ideas Sketching" (James Gibson、小林 茂、鈴木 宣也、赤羽 亨『アイデアスケッチ—アイデアを〈醸成〉するためのワークショップ実践ガイド』BNN新社). For the 12th to 15th sessions, the research papers introduced by the lecturers in the 7th and 8th sessions.